While some tourism businesses and destinations are keen to return to “business as usual” as soon as possible, for other stakeholders and commentators, the global pandemic provides a “transformational moment opening up possibilities for resetting tourism” on a more resilient and regenerative path ( Higgins-Desbiolles, 2020, p. Brouder, 2020 Cave and Dredge, 2020) and the over-reliance on tourism, or particular market segments, in some local economies ( Benjamin et al., 2020 Higgins-Desbiolles, 2020 Rastegar et al., 2021). The pandemic has revealed a series of failures in the global tourism system, including the vulnerabilities of workers, tourism businesses, sectors and global supply chains ( Cave and Dredge, 2020 Hall et al., 2020a), the tourism impacts on environmental well-being and social licence to operate in many tourism-dependent communities (e.g. While crises in tourism are not new, the global reach and complete shutdown of tourist travel caused by this pandemic is unparallelled in a global industry that has experienced almost constant growth for nearly seven decades ( Benjamin et al., 2020 Higgins-Desbiolles, 2020). Tourism has been at the forefront of many of these discussions. In the shadow of the COVID-19 pandemic, opportunities for transformation are being imagined for many aspects of our lives – from the ways we work and shop, to how we relax and socialise. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Copyright © 2021, Joanna Fountain License
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